The Beauty Business EOFY Reset: 10 Things to Do Before 30 June

Last updated June 2026

 

EOFY can feel overwhelming... especially when you have spent the year focused on clients, treatments, content, stock orders and keeping your business running.

 

Suddenly, 30 June is approaching (SOS) and you are searching through emails for receipts, trying to remember which purchases were for work and wondering whether your business has actually made as much money as it appeared to.

But the end of the financial year does not need to be a stressful rush.

It is also the perfect opportunity to pause, review your progress and clean up the parts of your business that may have become a little disorganised throughout the year.

In my 14 years in the beauty industry, I have learned that running a successful business is not only about being talented at the service you provide. You also need to understand your numbers, manage your expenses and create systems that support the business you want to build.

Whether you are a lash artist, brow stylist, nail technician, spray-tan artist or any home-based beautician, here are 10 things to do before 30 June.

 

A quick note: This article contains general business information only and should not be considered personal tax, accounting or financial advice. Your circumstances may be different, so always confirm your eligibility for deductions and concessions with a registered tax professional or the Australian Taxation Office.

 

Let's get into it...

1. Gather Your Business Records

 

The first step is bringing your financial information together in one place.

 

Depending on how you manage your business, this may include:

• Bank statements
  
  
• Booking-system reports
  
  
• Payment-terminal reports
  
  
• Invoices
  
  
• Supplier receipts
  
  
• Online purchase confirmations
  
  
• Insurance documents
  
  
• Software subscriptions
  
  
• Training receipts
  
  
• Home-business expense records
  
  
  

Check your email inbox, downloads folder, accounting software and supplier accounts for anything you may have missed.

Create clearly labelled digital folders for the financial year so you are not repeating the same stressful search next June.

You might organise your folders into categories such as:

 

• Products and consumables
  
  
• Equipment
  
  
• Education
  
  
• Marketing
  
  
• Software
  
  
• Insurance
  
  
• Professional fees
  
  
• Utilities
  
  
• Travel
  
  
• Income
  
  

Most business records generally need to be kept for five years, although some records may need to be retained for longer.

Photograph or scan paper receipts because they can fade, become damaged or mysteriously disappear when you need them most.

 

2. Check That You Have Recorded All Your Income

 

Your booking system can tell you how many appointments you completed, but it may not provide a complete picture of your income.

Compare your booking records against:

 

• Business bank deposits
  
  
• Card-payment reports
  
  
• Cash payments
  
  
• Bank transfers
  
  
• Gift-voucher sales
  
  
• Product sales
  
  
• Course or training income
  
  
• Deposits and cancellation fees
  
  
• Payments received through online platforms

 

Make sure payments have not been duplicated or accidentally left out.

 

This is also a good time to look for outstanding invoices or payments that still need to be followed up.

If you accept cash, your records should still show the income received. Cash does not become invisible simply because it did not pass through your bank account.

You should also check whether your turnover is approaching the GST registration threshold and discuss your obligations with an accountant if necessary.

WHEN DO I NEED TO REGISTER FOR GST?

For most Australian businesses, including beauty businesses, the compulsory GST registration threshold is $75,000 in GST turnover.

Importantly, this means business revenue, not profit.

For example, if a beautician takes $80,000 in client payments but has $30,000 in business expenses, their turnover is still $80,000. It is not reduced to the $50,000 profit figure for the GST threshold.

You generally need to register when either:

• Your turnover for the current month plus the previous 11 months reaches $75,000, or
  
  
• You expect your turnover for the current month plus the next 11 months to reach $75,000.

3. Organise Your Expenses and Potential Deductions

Go through your purchases and group them into clear business categories.

Depending on your circumstances, beauty-business expenses might include:

• Professional products
  
  
• Disposable treatment supplies
  
  
• Cleaning and disinfection products
  
  
• Personal protective equipment
  
  
• Treatment beds and chairs
  
  
• Lighting
  
  
• Trolleys and storage
  
  
• Booking software
  
  
• Website fees
  
  
• Business insurance
  
  
• Accounting fees
  
  
• Marketing and advertising
  
  
• Business stationery
  
  
• Photography equipment
  
  
• Relevant education and training
  
  
• Phone and internet use
  
  
• Bank and merchant fees

 

An expense is not automatically deductible simply because you own a business. It generally needs to be connected to earning business income, and you need appropriate records to support the claim.

When something is used for both personal and business purposes, you may only be able to claim the business-related portion.

For example, purchasing a new phone does not necessarily mean you can claim the entire cost if you also use it personally.

Do not guess which expenses are deductible. Create an organised list and let your accountant determine how each item should be treated.

 

4. Review Your Home-Business Expenses

 

This step is especially important for beauty professionals who operate from a home studio.

Depending on your business structure, setup and individual circumstances, you may be able to claim the business portion of certain home expenses.

 

These could potentially include:

• Electricity
  
  
• Gas
  
  
• Phone use
  
  
• Internet
  
  
• Cleaning
  
  
• Repairs to business equipment
  
  
• Furniture depreciation
  
  
• Business insurance
  
  
• Council rates or occupancy expenses in limited circumstances

 

Running expenses and occupancy expenses are treated differently, and operating a business from home may have other tax implications.

For that reason, it is important not to assume that you can simply claim a percentage of your rent, mortgage or household expenses.

Keep records showing how you calculated the business portion of shared expenses.

It may help to document:

• The size of the treatment space
  
  
• How the room is used
  
  
• Your business hours
  
  
• Electricity use
  
  
• Internet and phone use
  
  
• Cleaning costs
  
  
• The number of appointments completed
  
  

Take this information to your accountant so they can advise you based on your actual circumstances.

 

5. Complete a Product and Stock Audit

 

EOFY is the perfect time to go through your beauty room, cupboards, drawers and storage areas!

Check:

• What you currently have
  
  
• What you are running low on
  
  
• What is approaching its expiry date
  
  
• What has already expired
  
  
• What has been opened
  
  
• What is damaged
  
  
• What you continuously over-order
  
  
• What you rarely use
  
  
• What needs to be replaced
  
  
• What is no longer performing well

 

If you sell retail products, you may also need to account for trading stock held at the end of the financial year.

A stock audit is not only useful for tax preparation. It can reveal where you are wasting money.

You may discover that you repeatedly purchase products because they are trending, discounted or beautifully packaged, but rarely use them in treatments.

You might also find products hidden at the back of a cupboard that you had forgotten you owned.

Before placing another large EOFY order, understand what you already have.

Buying something you do not need is not saving money simply because it is on sale (SORRY no girl math here).

 

6. Think Carefully Before Making EOFY Purchases

 

EOFY sales can make it tempting to purchase new equipment before 30 June.

You may be considering:

• A new treatment bed
  
  
• Professional lighting
  
  
• A phone or computer
  
  
• Photography equipment
  
  
• Salon furniture
  
  

For the 2025–26 financial year, eligible small businesses may be able to immediately deduct the business portion of eligible assets costing less than $20,000 through the instant asset write-off.

The rules and eligibility requirements matter. For example, the asset generally needs to be first used or installed ready for business use by 30 June 2026.

This does not mean every purchase under $20,000 automatically qualifies or that the government refunds the cost of the item.

A deduction reduces taxable income. It does not make an unnecessary purchase free.

Before buying anything, ask yourself:

1. Does my business genuinely need this?
   
   
2. Will it improve my service, efficiency or income?
   
   
3. Can my cash flow comfortably cover it?
   
   
4. Will it be ready for business use before 30 June?
   
   
5. Have I checked the tax treatment with my accountant?

 

Make the purchase because it is right for your business, not simply because someone on social media told you that it is a tax write-off.

 

7. Work Out Which Services Are Actually Profitable

 

A fully booked week does not always equal a profitable week.

Take time to review each service on your treatment menu.

For every treatment, consider:

• The amount you charge
  
  
• The products used
  
  
• Disposable items
  
  
• Booking and card fees
  
  
• Preparation time
  
  
• Treatment time
  
  
• Cleaning time
  
  
• Laundry
  
  
• Client communication
  
  
• The frequency of cancellations
  
  
• How often clients return
  
  
• Whether you actually enjoy providing it
  
  

A $120 service that takes three hours to prepare, perform and clean up may be less profitable than a $90 service completed efficiently with lower product costs.

You may discover that:

• A popular service is priced too low
  
  
• A package is costing more than expected
  
  
• A treatment takes too long
  
  
• One service creates most of your repeat bookings
  
  
• A service is rarely booked
  
  
• A small price increase is needed
  
  
• Your maintenance appointments need clearer boundaries
  
  
  

This does not mean you need to remove every service that produces a lower hourly rate.

Some treatments may lead clients to book additional services or help you attract your ideal audience. The important thing is understanding the role each service plays in your business.

8. Review Your Prices

Your prices should not remain unchanged simply because increasing them feels uncomfortable.

Over the year, the cost of your products, software, utilities, insurance, education and equipment may have increased.

Your own skill, experience and demand may also have grown.

Ask yourself:

• Am I covering all my business costs?
  
  
• Am I paying myself appropriately for my time?
  
  
• Have my suppliers increased their prices?
  
  
• Am I allowing for tax and superannuation?
  
  
• Am I consistently booked beyond my capacity?
  
  
• Have I completed advanced education?
  
  
• Does my pricing reflect the experience I provide?
  
  
• Am I keeping a service only because I am afraid to change it?
  
  

The start of a new financial year can be a natural time to introduce updated pricing.

Give clients reasonable notice and communicate the change clearly. You do not need to provide a lengthy apology or justify every expense behind your decision.

A simple message explaining that prices will be updated to reflect increasing business costs and maintain the quality of your service is enough.

 

9. Audit Your Subscriptions, Suppliers and Business Systems

 

Small monthly expenses can quietly add up.

Review every recurring payment attached to your business account or card.

This may include:

• Booking software
  
  
• Website plans
  
  
• Email marketing platforms
  
  
• Canva or design subscriptions
  
  
• Photo-editing apps
  
  
• Cloud storage
  
  
• Education memberships
  
  
• Social-media tools
  
  
• Accounting software

 

Ask whether you still use each service and whether it is producing enough value to justify the cost.

 

You may be paying for:

• Two platforms that perform the same function
  
  
• A premium plan with features you never use
  
  
• An old membership you forgot to cancel
  
  
• A website app that is no longer needed
  
  
• A supplier program that does not suit your business
  
  

Also review your booking system, cancellation process, consultation forms, client reminders and payment collection.

EOFY is the perfect time to fix the systems that have been creating unnecessary work.

 

10. Review the Year and Set New Financial-Year Goals

 

Once the financial housekeeping is complete, look beyond the numbers.

Ask yourself questions such as:

"What worked well this year?"

"What felt more difficult than it needed to be?"

"Which services grew?"

"Where did most new clients find me?"

"How many clients returned?"

"Which content generated enquiries?"

"What did I spend money on that produced no real return?"

"What would I like the business to look like by next June?"

 

Your goals could include:

• Increasing your prices
  
  
• Improving your rebooking rate
  
  
• Adding a new treatment
  
  
• Removing an unprofitable service
  
  
• Completing advanced training
  
  
• Creating an online course
  
  
• Starting a website
  
  
• Reducing cancellations
  
  
• Paying yourself a consistent wage
  
  
• Setting aside money for tax
  
  
• Making regular super contributions
  
  
• Working fewer hours while maintaining your income

 

Try to make each goal measurable.

 

Instead of saying, “I want more clients,” you could aim to attract five new clients each month and rebook at least 70 per cent before they leave.

Instead of saying, “I need to post more,” you could plan to publish two educational posts and one client result each week.

Clear goals are easier to turn into action.

 

Your Quick EOFY Beauty Business Checklist

Before 30 June, aim to:

• Gather your financial records
  
  
• Reconcile your business income
  
  
• Organise receipts and expenses
  
  
• Review home-business costs
  
  
• Complete a stock audit
  
  
• Check equipment purchases with your accountant
  
  
• Calculate the profitability of each service
  
  
• Review your pricing
  
  
• Cancel unnecessary subscriptions
  
  
• Set goals for the new financial year
  
  

You do not need to complete everything in one overwhelming afternoon.

Choose one category, set aside an hour and begin there.

Final Thoughts

EOFY is not only about handing a folder of receipts to your accountant.

It is an opportunity to understand your business more clearly.

When you know what you are earning, where your money is going and which parts of the business are producing results, you can make decisions with much more confidence.

You may discover areas that need improvement, but you will probably also realise how much you have achieved throughout the year.

Use this EOFY reset to clean up your finances, refine your systems and create a clearer plan for the year ahead.

Your beauty business does not need to be perfect by 30 June. It simply needs to be more organised, intentional and sustainable than it was before.

Here’s to building a beauty business you’re proud of.

 

Rachel x